档案馆微信公众平台内容生产研究——以浙江省档案馆为例

摘要

新媒体环境下,政务微信的内容生产不再仅仅是简单的符号传递,而更多的是将信息传播与服务互动融于内容生产上。本文以浙江省档案馆微信公众号作为研究对象,从推送情况、内容类型、文本体例和推送效果四个角度上对其推送的所有文章进行统计与分析,并借此探讨与分析影响档案馆微内容生产的因素,对当前档案馆微内容现状进行反思,以期引起重视,促进档案馆新媒体工作。

Abstract

In the new media environment, the content production of government Wechat is no longer just a simple symbol transmission, but more is to put information spreading and service interaction to the content production. This paper puts archives Wechat official account of Zhejiang province as the object to study, and then counts and analyzes all of papers from situation of push, types of content, styles of text and effect of push from 4 angles. After that, it discusses and analyzes the factors that influence the production of archives micro content and review the present situation of the micro content of archives, so as to draw attention and promote archives new media work.

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