基础理论研究2026年第40卷第3期《档案学研究》
国家文化数字化战略下档案文化传播力提升研究
Research on Enhancing the Communication Power of Archival Culture Under the National Cultural Digitalization Strategy
1 中国人民大学信息资源管理学院 北京 100872 2 中国人民大学档案事业发展研究中心 北京 100872 3 多模态档案保护与开发国家档案局重点实验室 北京 100872
摘要
档案是文明的产物、文脉的存照、文化的载体，基于国家文化数字化战略提升档案文化传播力，是档案部门融入数字文明和参与文化强国建设的必然选择。立足数字时代我国档案文化实践，发现档案文化传播呈现出博弈与共生的动态平衡、泛在与连通的空间拓展、协同与交互的主体联动等趋势，档案文化传播力受档案文化传播实践的主体参与力、内容软实力、媒介运用力、受众感召力的影响，亟须加强信源协同、深化信息互联、推进信道融合、对接信宿需求，以完善多元主体协作传播网络、优化档案文化传播资源建设、打造档案文化传播创新格局、建立个性化互动式传播模式。
关键词：档案文化文化传播传播力国家文化数字化战略
Abstract
Archives are the product of civilization, the record of cultural context, and the carrier of culture. Enhancing the communication power of archival culture based on the national cultural digitization strategy is an inevitable choice for archives departments to integrate into digital civilization and participate in the construction of a cultural power. Based on the practice of China's archival culture in the digital era, it is found that the communication of archival culture presents trends such as the dynamic balance between game and symbiosis, the spatial expansion of ubiquity and connectivity, and the subject linkage of collaboration and interaction. The communication power of archival culture is affected by the subject participation, content soft power, media application ability, and audience appeal in the practice of archival culture communication. It is urgent to strengthen the collaboration of information sources, deepen information interconnection, promote the integration of communication channels, meet the needs of information receivers, improve the multi-subject collaborative communication network, optimize the construction of archival culture communication resources, create an innovative pattern of archival culture communication, and establish a personalized and interactive communication mode.
Key words: archival culture; cultural communication; communication power; national cultural digitalization strategy
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