档案资源开发2022年第36卷第5期《档案学研究》
融媒体视域下历史档案文化传播研究— 基于某清代玉牒相关微博的分析
Research on Cultural Communication of Historical Archives from the Perspective of Integrated Media:Based on Analysis of the Related Microblogs of the Genealogy of the Royal House in the Qing Dynasty
中国第一历史档案馆 北京 100000
摘要
依托于融媒体发展的历史档案文化传播是实现传统文化记忆延伸的重要途径。本文以某篇清代玉牒相关的热门微博为研究对象,对其评论文本的主题与内涵进行数据分析,从深化历史档案内容内涵与拓展传播渠道两个方面提出在融媒体视域下历史档案文化传播的路径建议,探索顺应时代潮流的历史档案文化传播新启示。
Abstract
Relying on the development of integrated media, the dissemination of historical archives culture is an important way to extend the memory of traditional culture. Taking a popular microblog related to the genealogy of the royal house in the Qing Dynasty as the research object, this paper makes a data analysis on the theme and connotation of its comment text, from the deepening the content connotation of historical archives and the expanding communication path, and puts forward suggestions on the cultural communication of historical archives from the perspective of integrated media.
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