档案资源开发2020年第34卷第6期《档案学研究》
移动视觉场景下档案馆微视频视觉传播探析
Analysis of Visual Communication of Archives Micro-video in Mobile Visual Scene
南昌大学人文学院 南昌 330031
摘要
微视频作为当前视觉传播的重要发展方向,以其丰富的视听表达备受社会公众的关注。文章以档案馆微视频视觉传播及其特点为论述切入点,深入分析当前我国档案馆微视频视觉传播中存在的问题,提出提高视觉素养、深耕优质内容、健全传播格局、优化用户体验的发展建议。
Abstract
As an important development direction of the currentvisual communication, micro-video has attracted the attention of the public with its rich audio-visual expression. Based on the discussion of the archives micro-video visual communication and its characteristics, this paper deeply analyses the current problems of the archives micro-video visual communication in China, and puts forward some suggestions for the development of the archives micro-video visual communication to improve visual literacy, deepen high-quality content, improve communication pattern and optimize user experience.
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