档案网络信息的公众关注度与需求探析——基于百度指数的数据分析

摘要

百度指数是大数据时代分析我国公众网络行为的重要数据来源。文章以“档案”作为主要关键词,以“档案管理”“档案查询”作为辅助关键词,以百度指数作为数据来源,分析关键词的搜索指数、相关检索词、媒体指数、新闻头条、人群特征,了解公众对档案网络信息的关注度和需求。

关键词：档案网络信息百度指数关注度信息需求

Abstract

Baidu Index is an important data source for analyzing the network behavior of Chinese public in the era of big data. Based on the big data of Baidu Index, taking the “archives” as the keyword and “archives administration” and “archives query” as the vice-keywords, this paper analyzes the searching index, related searching words, media index, top news and crowd characteristics of the above keywords. In this way we can learn about the attention and requirement of archival network information among the public.

Key words: archival network information; Baidu Index; attention; information requirement

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