档案资源开发2016年第30卷第1期《档案学研究》
档案政务新媒体应用研究——以江苏省为例
Study on the Application of Government New Media of Archives Administration——Based on the date from Jiangsu Province
苏州大学社会学院 苏州 215000
摘要
2011年中国政务微博元年之后,中国政府机构都有意识地开始应用微博、微信等新媒体开展工作。本文采取实证分析法,对江苏省政府及下属各级政府档案局新媒体应用情况进行互动度、传播力、内容构成、成长量和集群度的分析,指出江苏地区档案新媒体应用存在定位不清、内容无法满足社会需求和建设方法不科学等问题。并针对目前存在的问题,从自身定位、集群化建设、公众参与、专业运营机制等方面提出相应的发展策略。
关键词：政务新媒体档案局公共服务
Abstract
After the first year of the Chinese government micro-blog in 2011, the Chinese government agencies are consciously beginning using new media such as micro-blog and wechat.Taking the empirical analysis , this paper comparatively analyzes new media of archive administration from aspects of interaction, transmission, content, growth and cluster. This paper points out that positioning is not clear,content cannot meet the social needs and construction method is not scientific. On the basis, it puts forward some suggestions to solve these issues.
Key words: government new media; archive administration; public service
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